Meet the team working at Joanna Keller Beautique
OWNER / LASH ARTIST / EDUCATOR / STYLIST
Joanna Keller has been working in the beauty industry since 2008. She began her career as a makeup artist / hair stylist after attending Blanche Macdonald. After working with many different makeup lines, models and photographers during her first years, Keller gained a large knowledge of beauty brands, products and techniques.
Joanna began doing eyelash extensions in 2009 and is considered to be a pioneer in the eyelash industry. Ms. Keller is internationally known for her colourful lash designs and her work has been featured in Allure, Buzzfeed, Vogue, Glamour and Goodmorning America to name a few. Photos of Joanna’s color lash designs went viral after her eccentric collaborations with makeup artist Kelseyanna Fitzpatrick .
Joanna has opened 4 Beautique locations since starting her business in 2012. In addition to mentoring many of Vancouver’s top lash artists, she has also helped many other types of beauty businesses grow including cosmetic tattoo , nails, hair salon services and extensions , tooth bling and makeup artistry.
Joanna is also an educator for SNOB inc. and offers private training , business coaching and full eyelash extension certifications through the brand . Joanna has also partnered with SNOB to create a lash adhesive – “KOLORLESS “ clear and sensitive glue and the “supernatural “ color lash palette.
Ms Keller is also a recent graduate of the esteemed “Parsons school of design “ after completing the Fashion Industry Essentials program in 2020 . Joanna has a background in fashion and retail and has styled many photoshoots , music videos and well known artists.
LASH ARTIST / MAKEUP ARTIST / HAIR STYLIST
LASH ARTIST / MAKEUP ARTIST
HAIR STYLIST & EXTENSION SPECIALIST
Originally I was in school for business and I just couldn’t imagine myself sitting at a desk for the majority of my life. I had always been creative & social, on a whim I signed up for hair school.
I am absolutely obsessed with the nano hair extensions! Not only is it satisfying to do, I absolutely love wearing them. They’re so comfortable and low maintenance. They’re so undetectable it’s insane!
Something random about me is everything. Even I don’t know what’s gonna come out of my mouth next.
I love that I get to build up women’s confidence and be the best part of their day!
Plus I’m pretty fucking good 😉
Zerina is one of our Hairstyling geniuses at Beautique. She never planned on going into the hair industry but it runs in her family and she decided to go to hair school cause she thought it would be fun. Styling hair is relaxing and therapeutic for her and she loves to help make people feel good.
Specializing in hairstyling, Zerina focuses on bridal and event styling and also gives the best blow out you’ll ever get. When she’s not working with hair, you can find her in the gym focusing on her passion for bodybuilding which she does competitively.
EYELASH ARTIST / PERMANENT MAKEUP ARTIST
Serena is an avid explorer and wanderer, having lived in Hong Kong, New York, and most recently, Mexico. Besides her love of adventure and her dog Billie, she is thrilled to be part of the exciting and ever-changing beauty industry. Serena is a 2x certified Lash Extension Artist with over 5 years of experience. She has been an advancing Permanent Makeup Artist for 2 years- specializing in Microblading, Shading, and Saline Tattoo Removal. She also has training in Lash Lifts and Eyebrow Lamination. With a constant desire to grow and perfect her skill set, Serena has travelled to learn from international masters, from Montreal to Los Angeles. This love for improvement motivates her to always give her best to each client. Serena will make sure that you leave feeling ready to take on the world, one lash at a time.
Karla Cruz is a Professional Makeup Artist from Vancouver, BC. Makeup has been a passion of hers from a very young age. She enrolled in Cinema Makeup School’s Professional Makeup Program in 2014 in Los Angeles, California. She later moved to the United Kingdom where she had the opportunity to pursue makeup artistry while working for brands such as KVD Vegan Beauty and Too Faced Cosmetics in London. Her time in London provided her with the opportunity to work with clients from all over the world.
Karla’s editorial work has been featured in publications such as , L’Officiel Australia, Elléments Magazine, Photo Vogue, Elegant Magazine, Promo Magazine and Dark Beauty Magazine.
LASH & BROW LIFT | JR LASH ARTIST
Ju is the lash lift queen at Beautique. She specializes in lash and brow lifts and has recently added Jr. Classic lashes to her booking menu. Ju is passionate about the beauty industry and would like to one day add skincare to her services as well. Being from Korea, Ju is always looking to new services and techniques in the beauty industry. Her favorite part about her job is getting to know her clients and helping them feel their best. In her free time, you will find her with her twin girls.
I can not say enough good things about this wonderful salon. I’ve personally had:
Hair extensions with Hailey, who is the most talented woman in her trade and incredibly kind and worth every penny she charges, which is very reasonable considering the absolute magic she does with extensions.
Lash extensions with mostly the legend Joanna herself, I’ve also had some of the other extremely talented technicians and always leave happy and remain happy.
Henna tattoo brows with Kseniya, this is a rare service that is an excellent alternative to microblade for those on a budget or just don’t like needles.